Academic Programs » Undergraduate » Majors » Marketing

 

Marketing

 

Events such as trips to major marketing firms and hands-on experience designing nationally broadcast television commercials give Marketing majors at The University of Mississippi a glimpse into the "real world" of marketing.

Typical Program of Study

Students typically complete the following courses in their first two years of study:

 
Credit Hours
Freshman Year Courses
Fall
Spring
English 101, English 102 or Liberal Arts 102
3
3
Humanities: History, Philosophy, or
   Modern Foreign Language
3
3
Math 267, 268 (Calculus for Business, Economics,
   and Accountancy I and II) or Math 261, 262
    (Calculus I and II) or Math 271, 272 (Calculus
    of Decision Making I and II)
3
3
Laboratory Science: Astronomy, Biology,
    Chemistry, Geology, or Physics
3-4
3-4
Behavioral or Social Science: Psychology,
    Sociology, Anthropology, or Political Science
3
Fine Arts: Art, Art History, Dance, Music or Theater
3
 
Sophomore Year Courses
Accounting 201, 202 (Introduction to
    Accounting Principles I and II)
3
3
Economics 202, 203 (Principles of Microeconomics
   and Macroeconomics)
3
3
Literature
3
Non-Business Electives
3
3
BUS 250 (Legal Environment of Business)
3
BUS 271 (Business Communication)
3
BUS/ECON 230 (Economic Statistics I)
3
 

In addition to the courses listed above, all Business majors must successfully complete the following core business courses:

MKTG 351 - Marketing Principles
BUS/ECON 302 - Economic Statistics II
FIN 331 - Business Finance I
MIS 309 - Information Technology
MGMT 371 - Principles of Management
MGMT 372 - Production and Delivery
MGMT 493 - Management of Strategic Planning

Marketing majors must also complete the following required major courses:

MKTG 367 - Consumer and Market Behavior

MKTG 551 - Marketing Policy and Strategy

MKTG 552 - Global Marketing

MKTG 525 - Marketing Research

Plus an additional four courses from the following list:

MKTG 353 - Advertising and Promotion

MKTG 354 - Professional Selling/Relationship Mktg.
MKTG 356 - Legal, Social, and Ethical Issues in Mktg.
MKTG 358 - Services Marketing

MKTG 361 - Introduction to Retailing

MKTG 458 - Sales Management

MKTG 462 - Distribution and Logistics Management

MKTG 488 - Retail Strategy

MKTG 565 - Advanced Campaign Planning

All students must complete a total of 7 elective courses. Four of these courses (12 credit hours) must be in non-business subjects, two (6 credit hours) must be in 300 level or above business, management, marketing, finance, MIS, or accountancy subjects that are not required for this major, and one course (3 credit hours) must be either a 300 level or above business, management, marketing, finance, MIS, or accountancy course or a 300 level or above non-business elective.

Note on Prerequisites

 

Many courses have prerequisites for other courses that must be successfully completed prior to enrolling in a particular course. Some of those prerequisites may require a "C" minimum grade in a course to satisfy the prerequisite. Click on the link below for a comprehensive list of all current business course prerequisites.

 

Current List of All Business Course Prerequisites

More Information...

Overview

Basic Degree Requirements

Business Core Courses

Major Fields

Minor Fields

Branch Campus Programs

Departments