Department of Marketing » Research
Research in the Department of Marketing
The marketing faculty's dedication to research has propelled the department into both national and global prominence. According to the American Marketing Association's Marketing Doctoral Student Special Interest Group (Doc SIG), The University of Mississippi was among the top 60 schools worldwide in terms of research publications with 14 publications appearing in the top six marketing journals between 2000 and 2005. This is especially impressive as there are several departments nationwide that are much larger than the department at Ole Miss. Our department ranked fifth globally for the number of articles published in the Journal of Retailing, ranking above such business schools as Harvard, and was ranked 14th for articles appearing in the Journal of the Academy of Marketing Science. Data since the study was completed will show that the Ole Miss marketing faculty has an additional six publications in these journals. This research productivity benefits our students as they are being taught by a faculty that is looking the major changes in the business/marketing environment that will shape the next 10 to 20 years.
Recent Research Publications
by Marketing Faculty
Dr. Alidaee, Bahram
Alidaee, B., Kochenberger, G., Lewis, K., Lewis, M., & Wang, H. (2009). Computationally attractive non-linear models for combinatorial optimization. International Journal of Mathematics in Operations Research, 1, 9-19.
Alidaee, B., Kochenberger, G., & Wang, H. (2008). Simple and fast Surrogate Constraints Heuristics for the Maximum Independent Set Problem. Journal of Heuristics, 14 (6), 571-586.
Landram, F., Pavour, R., & Alidaee, b. (2008). An Algorithm for Enhancing Spreadsheet Regression with Out-of-Sample Statistics. Communications in Statistics - Simulation and Computation, 37 (8), 1578-1592.
Qi, H., Altinakar, M., Vienira, D., & Alidaee, B. (2008). A Conceptual Framework of Agricultural Land Use Planning with BMP for Integrated Watershed Management. Journal of American Water Resource Association, 44 (4), 866-878.
Alidaee, B. & Wang, H. (in press, 2008). Viewpoint on preventive maintenance scheduling of multi-cogeneration plants using integer programming. Journal of Operational Research Society.
Alidaee, B. & Wang, H. (in press, 2008). A Note on Integer Programming Formulations of the Real-Time Optimal Scheduling and Flight Path Selection of UAVs. IEEE Transactions on Control Systems Technology.
Lewis, M., Alidaee, B., Glover, F., & Kochenberger, G. (in press, 2008). A Note on xQx as a Modeling and Solution Framework for the Linear Ordering Problem. International Journal of Operational Research.
Wang, H. & Alidaee, B. (in press, 2008). A Decision Support Tool for Emergency Planning. International Journal of Service Sciences.
Weeks, K., Gao, H., Alidaee, B., & Rana, D. (in press, 2008). An Empirical Study of Impacts of Production Mix, Product Route Efficiencies on Operations Performance and Profitability: A Reverse Logistics Approach. International Journal of Production Research.
Alidaee, B., Wang, H., & Xu, A. (2008). A Pseudo-Boolean Optimization for Multiple Criteria Decision Making in Complex Systems. Lecture Notes in Computer Science, 4490, 194-201.
Alidaee, B., Kochenberger, G., Lewis, K., Lewis, M., & Wang, H. (2008). A New Approach for Modeling and Solving Set Packing Problems. European Journal of Operational Research, 186 (2), 504-512.
Landram, F., Pavour, R., & Alidaee, B. (2008). Combining Time Series Components for Improved Forecasts. Decision Sciences Journal of Innovative Education, 6 (2), 197-204.
Lewis, M., Kochenberger, G., & Alidaee, B. (2008). A New Modeling and Solution Approach for the Set Partitioning Problem. Computers & Operations Research, 35 (3), 807-813.
Wang, H., Obremski, T., Alidaee, B., & Kochenberger, G. (2008). Clique Partitioning for Clustering: A Comparison with K-means and Latent Class Analysis. Communications in Statistics, Theory, and Methods, 37 (1), 1-13.
Ablanedo, J., Gao, H., Alidaee, B., & Teng, W. (in press, 2008). Allocation of Emergency and Recovery Centers in Hidalgo, Mexico. International Journal of Service Sciences.
Alidaee, B., Glover, F., Kochenberger, G., & Wang, H. (2007). Solving the Maximum Edge Weight Clique Problem via Unconstrained Quadratic Programming. European Journal of Operational Research, 181 (2), 592-598.
Kochenberger, G., Alidaee, B., Glover, F., & Wang, H. (2007). An Effective Modeling and Solution Approach for the Generalized Independent Set Problem. Optimization Letters, 1, 111-117.
Wang, H., Alidaee, B., Glover, F., & Kochenberger, G. (2007). Solving Group Technology Problems via Clique Partitioning. International Journal of Flexible Manufacturing Systems, 18 (2), 77-97.
Kochenberger, G., Glover, F., Alidaee, B., & Lewis, K. (2006). Using the Unconstrained Quadratic Program to Model and Solve Max 2-SAT Problems. International Journal of Operations Research, 1 (1/2), 89-100.
Alidaee, B. & Kochenberger, G. (2005). A Note on a Simple Dynamic Programming Approach to the Single-Sink Fixed Charge Transportation Problem. Transportation Science Journal, 39 (1), 140-143.
Alidaee, B., Kochenberger, G., Glover, F., & Rego, C. (2005). A New Modeling and Solution Approach for the Number Partitioning Problem. Journal of Applied Mathematics and Decison Sciences, 9 (2), 113-121..
Kochenberger, G., Glover, F., Alidaee, B., & Wang, H. (2005). Clustering of Microarray data via Clique Partitioning. Journal of Combinatorial Optimization, 10, 77-92..
Kochenberger, G., Glover, F., Alidaee, B., & Rego, C. (2005). An Unconstrained Quadratic Binary Programming Approach to the Vertex Coloring Problem. Annals of Operations Research, 139, 229-241.
Lewis, M., Alidaee, B., & Kochenberger, G. (2005). Using xQx to Model and Solve the Uncapacitated Task Allocation Problem. Operations Research Letters, 33, 176-182.
Alidaee, B. & Altinakar, M. (2008). International Journal of Service Sciences . Inderscince Publishing (under contract).
Acceptance Date: 2007
Rego, C. & Alidaee, B. (2005). Adaptive Memory and Evolution: Tabu Search and Scatter Search, . Kluwer Academic Publisher
Bush, Victoria
Bush, A., Bush, V., Orr, L., & Rocco, R. (2007). The Role of Ethics in CRM Technology: A Qualitative Field Study. Journal of Business Research, 60 (11), 1198-1205.
Bush, V., Bush, A., Shannahan, K., & Dupuis, R. (2007). Segmenting Markets Based on Sports Orientation: An Investigation of Gender, Race, and Behavioral Intentions. Marketing Management Journal, 17 (1), 39-50.
Bush, V., Clark, P. W. , Bush, A. J. , & Bush, R. P. (2006). Girl Power and Word-of-Mouth Behavior in the Flourishing Sports Market. Journal of Consumer Marketing, 22 (5), 257-264.
Venable, B., Rose, G., Bush, V., & Gilbert, F. (2005). The Role of Brand Personality in Charitable Giving: An Assessment and Validation. Journal of the Academy of Marketing Science.
Foley, L. & Bush, V. (2007). The Ethics of Managing Customer Information: Can Customer Relationship Management Backfire? In Bruce Keillor (Ed.) Marketing in the 21st Century. Westport, CT: Praeger Publishers.
Acceptance Date: 2006
Cosenza, Robert
Cosenza, R. & Rickman, T. (in press, 2007). The Feasibility of the Weblog - Text Mining Approach for Fast Fashion Trending. Journal of Fashion Marketing and Management, 11 (4), 604-641.
Endo, Seiji
Bomba, A., Chang, Y., Tidwell, D., Endo, S., & Wachter, K. (in press, 2009). College Students' Attitudes Regarding Infant Feeding Practices: Evidence from the South. Journal of Family and Consumer Sciences.
Endo, S. & Kincade, D. (in press, 2008). Mass Customization for long-term relationship development: Why Consumers Purchase Mass Customized Products again. Qualitative Market Research - An International Journal, 11 (1).
Tidwell, D., Kwun, D., Knight, K., Chang, Y., & Endo, S. (in press, 2007). Assessment of a HACCP Training Network. Journal of Child Nutrition & Management, 31 (1).
Kubo, T., Ono, A., & Endo, S. (in press, 2006). Long-Term Channel Relationship with Asset Specificity. Keio University, Market Quality Research.
Ono, A., Kubo , T., & Endo, S. (in press, 2006). An Empirical Study of Firms Intentions to Supply Mass Customized Products with Delayed Product Differentiation Strategy. Keio University, Market Quality Research.
Endo, S. & Kincade, D. H. (2005). Developing direct relationship between a manufacturer and consumers: four group cases. Journal of Fashion Marketing and Management.
Endo, S. & Park, J. K. (2005). E-Customization process in competitive online market: Empirical study on customer attitude on customized products. E-Business Review, 5, 45-49.
Park, J. K., Ono, A., & Endo, S. (in press, 2005). Customized products in online market: Comparative study of Japanese and US consumers. International Journal of Business Research.
Nakahara, R. & Endo, S. (2005). The Strategies of entrepreneurs in the U.S. retail industry: The rise and fall of the forerunners of the supermarket Industry. Journal of Fuji Tokoha.
Endo, S. (2006). Dictionary of Marketing and Communication (In Japanese). , Tokyo: Senden Kaigi, Inc
Garg, Nitika
Garg, N., Wansink, B., & Inman, J. J. (2007). The Influence of Incidental Affect on Consumer's Food Intake. Journal of Marketing, 71 (1), 194-206.
Garg, N., Inman, J. J. , & Mittal, V. (2005). Incidental and Task-Related Affect: A Re-Inquiry and Extension of the Influence of Affect on Choice. Journal of Consumer Research, 32 (1), 154-159.
Govind, Rahul
Govind, R., Chatterjee, R., & Mittal, V. (2008). Timely access to health care: Customer-focused resource allocation in a hospital network. International Journal of Research in Marketing, 25 (4), 294-300.
Mittal, V., Jules, R., & Govind, R. (2007). Perception Gap in Quality of Life Perceptions. The Gerontologist, 47 (2), 159-168.
Ingene, Charles
Ingene, C. (in press, 2009). From Before the Beginning ... to After the Ending: Reflections on the Past, Present and Future of the Journal of Retailing. Journal of Retailing.
Ingene, C. A. & Parry, M. E. (2007). Bilateral Monopoly, Identical Distributors, and Game-Theoretic Analyses of Distribution Channels. Journal of the Academy of Marketing Science, 35 (4), 586 - 602.
Ingene, C. & Keh, H. T. (2006). The Evolution of Giant Retailers: An American Perspective. Peking University Business Review (PKUBR), 18 (1), 52-57.
Brown, J., Dant, R., Ingene, C., & Kaufmann, P. (2005). Supply-Chain Management and the Evolution of the Big Middle. Journal of Retailing, 81 (2), 97-105.
Ingene, C. A. (2008). Commentary on 'WWRC Shanghai: The Threat to the Middleman'. In Press, In Juan Antonio Fernandez & Per Jenster (Ed.) The Dragon on Fire: Lessons from Entrepreneurs in China, (pp. in press). Shanghai: CEIBS Press.
Langford, Barry
Izzo, G. M. & Langford, B. E. (2008). Data Analysis with Ordinal and Interval Dependent Variables: Examples from a Study of Real Estate Salespeople. Review of Economic & Business Studies, 2008 (1), 103-116.
Izzo, G. M., Langford, B. E. , & Vitell, S. (2006). Investigating the Efficacy of Interactive Ethics Education: A Difference in Pedagogical Emphasis. Journal of Marketing Theory & Practice, 14 (2), 239-248.
Noble, Charles
Noble, C. & Kumar, M. (in press, 2008). Exploring the Appeal of Product Design: A Grounded, Value-based Model of Key Design Elements and Relationships. Journal of Product Innovation Management.
Noble, C. (in press, 2008). The Influence of Job Security on Field Sales Manager Satisfaction: Exploring Front Line Tensions. Journal of Personal Selling & Sales Management, 28 (3).
Noble, C. & Kumar, M. (in press, 2007). Using Product Design Strategically to Create Deeper Consumer Connections. Business Horizons.
Sinha, R. & Noble, C. (in press, 2007). The Adoption of
Radical Manufacturing Technologies and Firm Survival. Strategic Management Journal.
Singh, R. & Noble, C. H. (2005). A Model of Market Entry in an Emerging Technology Market. IEEE Transactions on Engineering Management, 52 (2).
Noble, Stephanie
Adjei, M., Noble, S., & Noble, C. (in press, 2009). On-line Customer-to-Customer Communications as Drivers of Relationship Quality and Purchase Behavior. Journal of the Academy of Marketing Science.
Tandoh, M., Griffith, D., & Noble, S. (in press, 2009). When Do Relationships Pay Off For Small Retailers? Exploring Targets and Contexts to Understand the Value of Relationship Marketing. Journal of Retailing.
Noble, S., Haytko, D., & Phillips, J. (2009). What drives college-age Generation Y consumers? Journal of Business Research.
Phillips, J., Griffith, D., Noble, S., & Chen, Q. (in press, 2009). Synergistic Effects of Operant Knowledge Resources. Journal of Services Marketing.
Patwardhan, A., Noble, S., & Nishihara, C. (in press, 2008). The Use of Deception in Relationships. Journal of Services Marketing.
Phillips, J. & Noble, S. (2007). Simply Captivating: An Exploration of Captive Audience Advertisements. Journal of Advertising, 36 (1), 81-94.
Noble, S., Griffith, D., & Tandoh, M. (2006). Drivers of Local Merchant Loyalty: Understanding the Influence of Gender and Value Orientation. Journal of Retailing, 82 (3), 177-188.
Griftith, D. A., Noble, S. M. , & Chen, Q. (2006). The Performance Implications of Entrepreneurial Proclivity and Knowledge Resource Effects. Journal of Retailing, 82 (1), 51-62.
Noble, S. M., Griffith, D., & Weinberger, M. G. (2005). Explaining Variations in Consumer Channel Utilization. Journal of Business Research, 58 (12), 1643-1651.
Dr. Rego, Cesar
James, T., Rego, C., & Glover, F. (in press, 2009). Multi-Start Tabu Search and Diversification Strategies for the Quadratic Assignment Problem. IEEE Transactions on Man, Machines, and Cybernetics.
James, T., Rego, C., & Glover, F. (2009). A Cooperative Parallel Tabu Search Algorithm for the Quadratic Assignment Problem. European Journal of Operational Research, 195 (3), 810-826.
Rego, C. & Duarte, R. (2009). A Filter and Fan Shifting Bottleneck Algoritm for the Job Shop Scheduling Problem. European Journal of Operational Research, 194 (3), 650-662.
Hou, J. & Rego, C. (2007). A Classification of Online Bidders in a Private Value Auction: Evidence from eBay. International Journal of Electronic Marketing and Retailing, 1 (4).
Gamboa, D., Rego, C., & Glover, F. (2006). Implementation Analysis of Efficient Heuristic Algorithms for the Traveling Salesman Problem . Computers & Operations Research, 33 (4), 1161-1179.
Glover, F. & Rego, C. (2006). Ejection Chain and Filter-and-Fan Methods in Combinatorial Optimization. 4OR: A Quarterly Journal of Operations Research, 4 (4), 263-296.
Greistorfer, P. & Rego, C. (2006). A Simple Filter-and-Fan Approach to the Facility Location Problem. Computers & Operations Research, 33 (9), 25902601.
Aliadee, B., Glover, F., Kochenberger, G., & Rego, C. (2005). A New Modeling and Solution Approach for the Number Partitioning Problem. Journal of Applied Mathematics and Decison Sciences, 2 (9), 113-121.
Gamboa, D., Rego, C., & Glover, F. (2005). Data Structures and Ejection Chains for Solving Large Scale Traveling Salesman Problems. European Journal of Operational Research, 160 (1), 154-171.
James, T., Rego, C., & Glover, F. (2005). Sequential and Parallel Path-Relinking Algorithms for the Quadratic Assignment Problem. IEEE Intelligent Systems, 20 (4), 58-65.
Kochenberger, G., Alidaee, B., Glover, F., & Rego, C. (2005). An Unconstrained Quadratic Binary Programming Approach to the Vertex Coloring Problem. Annals of Operations Research, 139 (1), 229-241.
Rego, C. & Alidaee, B. (2005). Metaheuristic Optimization via Memory and Evolution: Tabu Search and Scatter Search. Kluwer Academic Publishers .
Acceptance Date: 2005
Rego, C. (2005). RAMP: A New Metaheuristic Framework for Combinatorial Optimization. In C. Rego and B. Alidaee (Ed.) Metaheuristic Optimization via Memory and Evolution: Tabu Search and Scatter Search, (pp. 441-460). Kluwer Academic Publishers.
Acceptance Date: 2004
Sloan, Hugh
Novicevich, M., Sloan, H. J. , Duke, A., & Holmes, E. (2006). Customer Relationship Management: Barnard's Early Concepts. Journal of Management History, 12 (3), 306-318.
Vitell, Scott
Vitell, S. J. (in press, 2009). The Role of Religiosity in Business & Consumer Ethics: A Review of the Literature. Journal of Business Ethics.
Singhapakdi, A., Sirgy, M. J. , Lee, D., & Vitell, S. J. (in press, 2009). The Effects of Ethics Institutionalization on Marketing Managers: The Mediating Role of Implicit Institutionalization and the Moderating Role of Socialization. Journal of Macromarketing.
Vitell, S. J., Bing, M. N. , Davison, H. K. , Ammeter, A. P. , Garner, B. L. , Milorad M. Novicevic, (in press, 2008). Religiosity and Moral Identity: The Mediating Role of Self-Control. Journal of Business Ethics.
Vitell, S. J. & Singhapakdi, A. (2008). The Role of Ethics Institutionalization in Influencing Organizational Commitment, Job Satisfaction and Esprit de Corps. Journal of Business Ethics, 81 (2), 343-353.
Swaidan, Z., Rawwas, M. Y. A., & Vitell, S. J. (2008). Culture and Moral Ideologies of African-Americans. Journal of Marketing Theory & Practice, 16 (2), 127-138.
Vitell, S. J. & Patwardhan, A. (2008). The Role of Moral Intensity in Ethical Decision-Making: A Cross-Cultural Comparison of China and the EU. Business Ethics: A European Review, 17 (2), 196-209.
Singh, J. J., Vitell, S. J. , Al-Khatib, J., & Clark, III, I. (2007). The Role of Moral Intensity and Personal Moral Philosophies in the Ethical Decision-Making of Marketers: A Cross-Cultural Comparison of China and the United States. Journal of International Marketing, 15 (2), 86-112.
Singhapakdi, A. & Vitell, S. J. (2007). Institutionalization of Ethics and Its Consequences: A Survey of Marketing Professionals. Journal of the Academy of Marketing Science, 35 (2), 284-294.
Vitell, S. J., Singh, J. J. , & Paolillo, J. G. (2007). Consumers' Ethical Beliefs: The Roles of Money, Religiosity and Attitude toward Business. Journal of Business Ethics, 73 (4), 369-379.
Izzo, G. M., Langford, B. E. , & Vitell, S. J. (2006). Investigating the Efficacy of Interactive Ethics Education: A Difference in Pedagogical Emphasis. Journal of Marketing Theory & Practice, 14 (3), 239-248.
Hunt, S. & Vitell, S. (2006). The General Theory of Marketing Ethics: A Revision and Three Questions. Journal of Macromarketing, 26 (2), 1-11.
Swaidan, Z., Vitell, S. J. , Rose, G. M. , & Gilbert, F. W. (2006). Consumer Ethics: The Role of Acculturation in U.S. Immigrant Populations. Journal of Business Ethics, 64 (1), 1-16.
Vitell, S. J., Paolillo, J. G. , & Singh, J. J. (2006). The Role of Money and Religiosity in Determining Consumers Ethical Beliefs. Journal of Business Ethics, 64 (2), 117-124.
Vitell, S. J. & Hidalgo, E. R. (2006). The Impact of Corporate Ethical Values and Enforcement of Ethical Codes on the Perceived Importance of Ethics in Business: A Comparison of U.S. and Spanish Managers. Journal of Business Ethics, 64 (1), 31-43.
Vitell, S. J. & Muncy, J. (2005). The Muncy-Vitell Consumer Ethics Scale: A Modification and Application. Journal of Business Ethics, 62 (3), 267-275.
Al-Khatib, J., Vitell, S., Rexeisen, R., & Rawwas, M. (2005). Inter-Country Differences of Consumer Ethics in Arab Countries. International Business Review, 14 (4), 495-516.
Vitell, S., Paolillo, J. G. , & Singh, J. (2005). Religiosity and Consumer Ethics. Journal of Business Ethics, 57 (2), 175-181.
Vitell, S. & Hunt, S. D. (2005). Personal Moral Codes and the Hunt-Vitell Theory of Ethics: Why Do People's Ethical Judgments Differ? In Robert A. Peterson and O.C. Ferrell (Ed.) Business Ethics: New Challenges for Business Schools and Corporate Leaders, (pp. 18-37). Armonk, NY: M.E. Sharpe Publisher.
Vorhies, Doug
Morgan, N. A., Vorhies, D. W. , & Mason, C. (in press, 2008). Market Orientation, Marketing Capabilities and Firm Performance. Strategic Management Journal.
Vorhies, D. W., Morgan, R., & Autry, C. W. (in press, 2008). Product-Market Strategy and Marketing Capabilities: Impact on Market and Financial Performance. Strategic Management Journal.
Morgan, N. A., Vorhies, D. W. , & Schlegelmilch, B. B. (2006). Resource-Performance Relationship in Industrial Export Ventures: The Role of Resource Inimitability and Substitutability. Industrial Marketing Management, 35, 621-633.
Piercy, N. F., Cravens, D. W. , Lane, N., & Vorhies, D. W. (2006). Driving Organizational Citizenship Behaviors and Salesperson In-Role Performance: The Role of Management Control and Perceived Organizational Support. Journal of the
Academy of Marketing Science, 34 (2), 244-262.
Vorhies, D. W. & Morgan, N. A. (2005). Benchmarking Marketing Capabilities for Sustainable Competitive Advantage. Journal of Marketing, 69 (1), 80-94.
Wachter, Kathleen
Bomba, A., Chang, Y., Knight, K., Tidwell, D., Wachter, K., S. Endo & C. West, (2009). College Students' Attitudes Toward Infant Breastfeeding Practices. Journal of Family and Consumer Sciences.
Tidwell, D., Kwun, D., Knight, K., Chang, Y., & Endo, S. (2006). Assessment of HACCP Training Network. Journal of Child Nutrition & Management.
Shelton, R. K. & Wachter, K. (2005). Effects of Global Sourcing on Textiles and Apparel. Journal of Fashion Marketing and Management, 9 (3), 318-329.