Fundamental Marketing Skills

Listening to the Customer’s Voice: Learning from the Market to Ensure Customer Satisfaction

Understanding the drivers of sales growth, share growth and customer satisfaction; introduction to the role that customer information plays in increasing opportunities for firm growth and profitability; appreciating the cost savings and profit impact of building satisfaction and loyalty; grasping the appropriate ways of implementing customer satisfaction and loyalty programs to increase opportunities for growth and profitability; understanding the challenges and benefits of increasing customer satisfaction and loyalty.

To find out more about Fundamental Marketing Skills contact Dr. J. T. Tisdale at jtisdale@bus.olemiss.edu or by phone (662) 915-6708.