Department of Marketing » About Us
About Us
The goal of the Marketing Department is to train bachelors, masters, and doctoral students to make positive contributions to society through the processes of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Students develop critical thinking skills and master applied skills useful for both for-profit and not-for-profit organizations. Marketers benefit society by creating market offerings, communicating the attributes of market offerings, distributing market offerings, exchanging market offerings and promoting organization-level innovations.
The Department of Marketing takes pride in its commitment to research and teaching excellence. The Department has consistently been ranked in the top 60 departments worldwide in terms of research publications in the 2000s. The Department’s distinguished faculty has broad research interests and strives to conduct cutting-edge research which has been published in elite scholarly journals such as:
The Journal of Marketing
The Journal of Consumer Research
Marketing Science
The Journal of the Academy of Marketing Science
The Journal of Retailing
The International Journal of Research in Marketing
The Journal of Business Research
Journal of Consumer Psychology