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About Us

The goal of the Marketing Department is to train bachelor's, master's, and doctoral students to make positive contributions to society through the processes of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Students develop critical thinking skills and master applied skills useful for both for-profit and not-for-profit organizations. Marketers benefit society by creating market offerings, communicating the attributes of market offerings, distributing market offerings, exchanging market offerings and promoting organization-level innovations.

The Department of Marketing takes pride in its commitment to research and teaching excellence. The Department has consistently been ranked in the top 60 departments worldwide in terms of research publications in the 2000s. The Department's distinguished faculty has broad research interests and strives to conduct cutting-edge research. Their research over the last five years has been published in the following highly respected academic journals:

 

Alidaee, B., Wang, H., Ramalingam, V., & Kethley, B. (2017).  Computational experiment of critical event tabu search for the general integer multidimensional knapsack problem.  Annals of Operations Research.

Osterman, C. & Rego, C. (2016).  A k-level data structure for large-scale traveling salesman problems.  Annals of Operations Research, 244 (2), 583-601, doi: 10.1007/s10479-016-2159-7.

 

Yinhao, L., Cao, B., Rego, C., & Glover, F. (2018).  A Tabu Search based clustering algorithm and its parallel implementation on Spark.  Applied Soft Computing, 63, 97-109.

 

Chang, H., Vitell, S., & Lu, L. (in press, 2017).  Consumers' Perceptions regarding Questionable Consumption Practices in China: The Impacts of Personality.  Asia Pacific Journal of Marketing and Logistics.  

 

Feizabadi, J., Maloni, M., & Gligor, D. M. (in press, 2018).  Benchmarking the Triple-A Supply Chain: Orchestrating Agility, Adaptability, and Performance.  Benchmarking: An international journal.

 

Yacout, O. & Vitell, S. J. (2017).  Ethical consumer decision making: The Role of need for cognition and affective responses.  Business Ethics: A European Review.  

 

Gligor, D. M. & E., C. (2015).  Supply Chain Friends: The Good, the Bad, and the Ugly.  Business Horizons, 58 (5).

 

Alidaee, B., Sloan, H., & Wang, H. (2017).  Simple and Fast Novel Diversification Approach for the UBQP Based on Sequential Improvement Local Search.  Computers & Industrial Engineering, 111, 164-175.  

 

Gligor, D. M. (2016).  The Role of Supply Chain Agility in Achieving Supply Chain Fit.  Decision Sciences.  

 

Alidaee, B. (2014).  Zero Duality Gap in Surrogate Constraint Optimization: A Concise Review of Models.  European Journal of Operational Research, 232, 241-248.  

 

Wang, H. & Alidaee, B. (in press, 2018).  Unrelated Parallel Machine Selection and Job Scheduling with the Objective of Minimizing Total Workload and Machine Fixed Costs.  IEEE Transactions on Automation Science and Engineering.

Alidaee, B. & Li, H. (2014).  Parallel Machine Selection and Job Scheduling to Minimize Sum of Machine Holding Cost, Total Machine Time Costs, and Total Tardiness Costs.  IEEE Transactions on Automation Science and Engineering, 11 (1), 294-301.

 

Feng, C. & Sivakumar, K. (2016).  The Role of Collaboration in Service Innovation across Manufacturing and Service Sectors.  INFORMS: Service Science, 8 (3), 263-281.

 

Ablanedo-Rosas, J. H. & Rego, C. (2018).  Assessing Algorithmic Performance by Frontier Analysis: A DEA Approach.  International Journal of Applied Metaheuristic Computing, 9 (1), 78-94.

 

Vitell, S., Rodriguez Rad, C. J., & Ramos Hidalgo, E. (in press, 2018).  A Spanish perspective on the impact of Religiosity and Spirituality on Consumer Ethics.  International Journal of Consumer Studies.  

 

Tan, A. & Gligor, D. M. (in press, 2018).  A decision-making framework for inventory positioning in an omnichannel business environment.  International Journal of Information Systems and Supply Chain Management.

 

Bacile, T., Hofacker, C., & White, A. (2014).  Emerging Challenges in Social Media: Service as Marketing Communication Signals.  International Journal of Integrated Marketing Communications, 6 (1), 34-51.

 

Wang, H., Alidaee, B., Wang, W., & Ning, W. (2014).  Critical Infrastructure Management for Telecommunication Networks.  International Journal of Knowledge and System Sciences, 5 (1), 1-13.

 

Gligor, D. M., Tan, A., & Nguyen, T. (in press, 2018).  The obstacles to cold chain implementation in developing countries: Insights from Vietnam.  International Journal of Logistics Management.

Maloni, M., Campbell, S., & Gligor, D. M. (2017).  Exploring the effects of workforce level on supply chain job satisfaction and industry commitment.  International Journal of Logistics Management.

Gligor, D. M. & Holcomb, M. (2014).  The Road to Supply Chain Agility: Examining the Role of Logistics Capabilities.  International Journal of Logistics Management, 25 (1).

 

Russo, I., Confente, I., Gligor, D. M., & Cobelli, N. (in press, 2018).  A Roadmap for Applying Qualitative Comparative Analysis in Supply Chain Research: The Reverse Supply Chain Case.  International Journal of Physical Distribution & Logistics Management.

Rivera, L., Gligor, D. M., & Sheffi, Y. (2016).  The Benefits of Logistics Clustering.  International Journal of Physical Distribution & Logistics Management.

 

Gligor, D. M., Holcomb, M., & Feizabadi, J. (2016).  An Exploration of the Strategic Antecedents of Firm Supply Chain Agility: The Role of a Firm's Orientations.  International Journal of Production Economics.

 

Kashmiri, S. & Mahajan, V. (2014).  Beating the recession blues: Exploring the link between family ownership, strategic behavior, and firm performance during recessions.  International Journal of Research in Marketing, 31 (1), 78-93.  

 

Alidaee, B., Wang, H., & Sloan, H. (2015).  A Unified Framework for Integer Programming Formulation of Graph Matching Problems.  Journal of Advances in Management Science & Information Systems, 1, 8-33.

 

Cinelli, M. D. & Yang, L. (2016).  The Role of Implicit Theories in Evaluations of Plus Size Advertising.  Journal of Advertising, 45 (4), 472-481.  

 

Russo, I., Confente, I., Gligor, D. M., & Cobelli, N. (in press, 2017).  The combined effect of product returns experience and switching costs on B2B customer re-purchase intent.  Journal of Business & Industrial Marketing.

Golceci, I. & Gligor, D. M. (2017).  The interplay between key marketing and supply chain management capabilities: The role of integrative mechanisms.  Journal of Business & Industrial Marketing.

 

Howie, K. M., Yang, L., Vitell, S. J., Bush, V., & Vorhies, D. (2018).  Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial.  Journal of Business Ethics, 147 (3), 679-692.  

Gentina, E., Shrum, L.J., Lowrey, T. M., Vitell, S. J., & Rose, G. M. (2018).  An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power and Materialism.  Journal of Business Ethics, 150 (4), 1173-1186.  

Singh, J. J., Garg, N., Govind, R., & Vitell, S. J. (2018).  Anger Strays, Fear Refrains: The Distinct Effect of Same Valence Emotions on Ethical Judgments.  Journal of Business Ethics, 151 (1), 235-248.  

Bush, V., Bush, A., Oakley, J., & Cicala, J. (2017).  The Sales Profession as a Subculture: Implications for Ethical Decision Making.  Journal of Business Ethics, 142 (3), 549-565.  

Zhang, C., Kashmiri, S., & Cinelli, M. D. (in press, 2017).  How Does Brand Age Influence Consumers' Attitudes to a Firm's Unethical Behaviors?  Journal of Business Ethics.  

Howie, K., Yang, L., Vitell, S., Bush, V., & Vorhies, D. W. (2016).  Cause-Related Marketing with Consumer Participation and the Reactance Response.  Journal of Business Ethics.  

Gentina, E., Rose, G. M., & Vitell, S. J. (2016).  Ethics during Adolescence: A Social Networks Perspective.  Journal of Business Ethics, 138 (1), 185-197.  

Vitell, S. J., King, R. A., Howie, K., Toti, J., Albert, L., Encarnación Ramos Hidalgo, University of Seville, Spain Omneya Yacout, Alexandria University, Egypt (2016).  Spirituality, Moral Identity and Consumer Ethics: A Multi-Cultural Study.  Journal of Business Ethics, 139, 147-160.  

Vitell, S. J. (2015).  A case for consumer social responsibility (CnSR): Including a selected review of consumer ethics/social responsibility research.  Journal of Business Ethics, 130 (4), 767-774.  

Kashmiri, S. & Mahajan, V. (2014).  A rose by any other name: Are family firms named after their founding families rewarded more for their new product introductions?  Journal of Business Ethics, 124 (1), 81-99.  

 

Gligor, D. M. (2017).  Re-examining Supply Chain Fit: An assessment of moderating factors.  Journal of Business Logistics.

Gligor, D. M. (2014).  A Cross-Disciplinary Examination of Firm Orientations' Performance Outcomes: The Role of Supply Chain Flexibility.  Journal of Business Logistics, 35 (4).

 

Brower, J., Kashmiri, S., & Mahajan, V. (2017).  Signaling Virtue: Does Firm Corporate Social Performance Trajectory Moderate the Social Performance–Financial Performance Relationship?  Journal of Business Research.  

Kashmiri, S. & Brower, J. (2016).  Oops! I did it again: Effect of Corporate Governance and Top Management Team Characteristics on the Likelihood of Product-Harm Crises.  Journal of Business Research., doi: doi:10.1016/j.jbusres.2015.06.019.  

Russo, I., Confente, I., Gligor, D. M., & Autry, C. (2015).  To be or not to be (loyal): is there a recipe for customer loyalty in the b2b context?  Journal of Business Research.  

Kashmiri, S. & Mahajan, V. (2015).  The name's the game: Does marketing impact the value of corporate name changes?  Journal of Business Research, 68 (2), 281-290.  

Xu, S., Fenik, A. P., & Shaner, M. B. (2014).  Multilateral Alliances and Innovation Output: The Importance of Governance Mechanism and Technological Scope.  Journal of Business Research, 67 (11), 2403-2410.  

Newman, C. L., Howlett, E., & Burton, S. (2014).  Implications of Fast Food Restaurant Concentration for Preschool-Aged Childhood Obesity (Lead Article).  Journal of Business Research, 67 (8), 1573-1580.  

 

Im, S., Vorhies, D. W., Kim, N., & Heiman, B. (in press, 2016).  How Knowledge Management Capabilities Help Leverage Knowledge Resources and Strategic Orientation for New Product Advantages in B2B High-Technology Firms.  Journal of Business to Business Marketing.

 

Hieke, S. & Newman, C. L. (2015).  The Effects of Nutrition Label Comparison Baselines on Consumers' Food Choices.  Journal of Consumer Affairs, 49 (3), 613-626.

 

Yang, L., Vitell, S., & Bush, V. (2017).  Unethically Keeping the Changes While Demeaning the Act.  Journal of Consumer Marketing, 34 (1), 11-19.  

 

Newman, C. L., Howlett, E., & Burton, S. (2016).  Effects of Objective and Evaluative Front-of-Package Cues on Food Evaluation and Choice: The Moderating Influence of Comparative and Non-Comparative Processing Contexts.  Journal of Consumer Research, 42 (5), 749-766.  

 

Glover, F. & Rego, C. (2017).  New Relationships for Multi-Neighborhood Search for the Minimum Linear Arrangement Problem.  Journal of Discrete Algorithms, 46, 16-24.

 

Riley, C. L. & Rego, C. (in press, 2018).  Intensification, Diversification, and Learning via Relaxation Adaptive Memory Programming: Intensification, Diversification, and Learning via Relaxation Adaptive Memory Programming: A Case Study on Resource Constrained Project Scheduling.  Journal of Heuristics.

Cao, B., Glover, F., & Rego, C. (2015).  A Tabu Search Algorithm for Cohesive Clustering Problems.  Journal of Heuristics, 21 (4), 457-477, doi: 10.1007/s10732-015-9285-2.

 

Wang, H., Huo, D., & Alidaee, B. (2014).  Position Unmanned Aerial Vehicles in the Mobile Ad Hoc Network.  Journal of Intelligent and Robotic Systems, 74, 455-464.

 

Bush, V., King, R., & Racherla, P. (2014).  What we know and don't know about electronic word-of-mouth: A systematic review and synthesis of the literature.  Journal of Interactive Marketing.

 

Gligor, D. M., E., C., & Golgeci, I. (2015).  Building International Business Theory: A Grounded Theory Approach.  Journal of International Business Studies.  

 

Newman, C. L., Turri, A. M., Howlett, E., & Stokes, A. (2014).  Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems.  Journal of Macromarketing, 34 (4), 505-519.  

 

Cinelli, M. D., White, A., & Locander, J. (in press, 2018).  Are Conservatives always conservative? Political ideology and consumer decision-making.  Journal of Marketing Behavior.

 

Waites, S. F., White, A., Moore, R., Moore, M., Vorhies, D. W., John P. Bentley (2017).  The Influence of Dual Branding Information on Consumer Evaluations.  Journal of Marketing Development and Competitiveness, 11 (3), 10-20.

 

Bush, V., Bush, A., Oakley, J., & cicala, J. (2014).  Formulating Undergraduate Student Expectations for Better Career Development in Sales: A Socialization Perspective.  Journal of Marketing Education.

 

Kashmiri, S. & Mahajan, V. (2017).  Values that Shape Marketing Decisions: Influence of CEOs' Political Ideologies on Innovation Proclivity, Shareholder Value, and Risk.  Journal of Marketing Research.  

 

Bush, V., Hybnerova, K., & Yang, L. (2015).  Consumer Ambivalence toward Salespeople: An investigation of influence tactics.  Journal of Marketing Theory & Practice.

 

Alidaee, B. & Wang, H. (2017).  A Note on Heuristic Approach Based on UBQP Formulation of the Maximum Diversity Problem.  Journal of Operational Research Society, 68, 102-110.  

Li, H. & Alidaee, B. (2016).  Tabu Search for Solving the Black-and-White Travelling Salesman Problem.  Journal of Operational Research Society, 67, 1061-1079.  

 

Gligor, D. M. (in press, 2018).  Performance implications of the fit between suppliers' flexibility and their customers' expected flexibility: A dyadic examination.  Journal of Operations Management.  

Gligor, D. M., E., C., & Holcomb, M. (2015).  Performance Outcomes of Supply Chain Agility: When Should You be Agile?  Journal of Operations Management, 33.  

 

Feng, C. & Fay, S. (2016).  Inferring Salesperson Capability Using Stochastic Frontier Analysis.  Journal of Personal Selling & Sales Management, 36 (3), 294-306.  

 

Kumar, M., Townsend, J., & Vorhies, D. W. (2014).  Enhancing Relationships with Brands using Product Design.  Journal of Product Innovation Management.  

Shaner, M. B., Beeler, L., & Noble, C. H. (2016).  Do We Have to Get Along to Innovate? The Influence of Multilevel Social Cohesion on New Product and New Service Development.  Journal of Product Innovation Management, 33 (S1), 148.165.  

 

Berry, C., Burton, S., Howlett, E., & Newman, C. L. (in press, 2018).  Counterbalancing Effects of Calorie Labeling: Why Menu Calorie Labeling Alone May Not Affect Average Calories Ordered.  Journal of Public Policy and Marketing.  

 

Hill, K., Bush, V., King, R., & Vorhies, D. (2017).  Performing Under Pressure: Winning Customers Through Improvisation in Team Selling.  Journal of Relationship Marketing, 16 (4), 227-244.

 

Fay, S., Xie, J., & Feng, C. (2015).  The Effect of Probabilistic Selling on the Optimal Product Mix.  Journal of Retailing, 91 (3), 451-467.  

Newman, C. L., Howlett, E., & Burton, S. (2014).  Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits.  Journal of Retailing, 90 (1), 13-26.  

 

Newman, C. L., Wachter, K., & White, A. (2018).  Bricks or Clicks? Understanding Consumer Use of Retail Mobile Apps.  Journal of Services Marketing, 32 (2), 211-222.

Abney, A., White, A., Shanahan, K. P., & Locander, W. B. (2017).  In Their Shoes: Co-creating Value from Deaf/Hearing Perspectives.  Journal of Services Marketing, 31 (4/5), 313-325.

Collier, J., Breazeale, M., & White, A. (2017).  Giving Back the Self in Self Service: Understanding Customer Role Preference in SST Failure Recovery.  Journal of Services Marketing, 31 (6), 604-617.

 

Thornton, L., Ben Brik, A., Autry, C., & Gligor, D. M. (2013).  Does Socially Responsible Supplier Selection Pay Off for Customer Firms? A Cross-cultural Comparison.   Journal of Supply Chain Management, 49 (3).

 

Gligor, D. M. (2016).  Identifying the Dimensions of Logistics Service Quality in an Online B2C Context.  Journal of Transportation Management.

Gligor, D. M. & Holcomb, M. (2014).  The Role of Logistics Alliance Orientation on Forming the Alliance Structure.  Journal of Transportation Management.

 

Newman, C., Cinelli, M. D., Vorhies, D., & Folse, J. G. (in press, 2018).  The Dark Side of Exclusive Promotions: Benefitting a Few at the Expense of Many?  Journal of the Academy of Marketing Science.  

Newman, C. L., Cinelli, M. D., Vorhies, D. W., & Folse, J. G. (in press, 2018).  Benefitting a Few at the Expense of Many? Exclusive Promotions and Their Impact on Untargeted Customers.  Journal of the Academy of Marketing Science.  

Newman, C. L., Burton, S., Andrews, J. C., Netemeyer, R. G., & Kees, J. (2018).  Marketers' Use of Alternative Front-of-Package Nutrition Symbols: An Examination of Effects on Product Evaluations.  Journal of the Academy of Marketing Science, 46 (3), 453-476.  

Kashmiri, S., Nicol, C. D., & Hsu, L. (2017).  Birds of a feather: Intra-industry Spillover of the Target Customer Data Breach and the Shielding Role of IT, Marketing, and CSR.  Journal of the Academy of Marketing Science., doi: 10.1007/s11747-016-0486-5.  

Kashmiri, S., Nicol, C. D., & Arora, S. (2017).  Me, myself, and I: Influence of CEO narcissism on firms' innovation strategy and the likelihood of product-harm crises.  Journal of the Academy of Marketing Science.  

Feng, C., Fay, S., & Sivakumar, K. (2016).  Overbidding in Electronic Auctions: Factors Influencing the Propensity to Overbid and the Magnitude of Overbidding.  Journal of the Academy of Marketing Science, 44 (2), 241-260.  

Burton, S., Cook, L. A., Howlett, E., & Newman, C. L. (2015).  Broken Halos and Shattered Horns: Overcoming the Biasing Effects of Prior Expectations Through Objective Information Disclosure.  Journal of the Academy of Marketing Science, 43 (2), 240-256.  

 

Alidaee, B. & Wang, H. (2017).  A Note on Heuristic Approach Based on UBQP Formulation of the Maximum Diversity Problem.  Journal of Operational Research Society, 68, 102-110.  

Li, H. & Alidaee, B. (2016).  Tabu Search for Solving the Black-and-White Travelling Salesman Problem.  Journal of Operational Research Society, 67, 1061-1079.  

 

Nakagawa, Y., James, R. J., Rego, C., & Edirisinghe, C. (2014).  Entropy-based Optimization of Nonlinear Separable Discrete Decision Models.  Management Science, 60 (3), 695-707.  

 

Maloni, M., Paul, J., & Gligor, D. M. (2013).  Achieving Carrier-Shipper Equity with Ocean Vessel Slow Steaming.   Maritime Economics & Logistics, 15 (1).

 

Maloni, M., Gligor, D. M., & Lagoudis, I. (2016).  Linking Ocean Container Carrier Capabilities to Shipper-Carrier Relationships: A Case Study.  Maritime Policy and Management.

 

Parker, H., Wachter, K., Sloan, H., & Ghomi, V. (2016).  Viral Marketing in the Nonprofit Sector: Crafting Messages that Create Awareness and Call an Audience to Action.  Marketing Management Journal, 26 (2), 101-116.

 

Smith, R. K. (2013).  New Opportunities for a Professional Services Firm: Building a Brand and Developing a Marketing Strategy.   Marketing Education Review, 23 (3), 281-286.

 

Glover, F. & Rego, C. (2018).  New Assignment-Based Neighborhoods for Traveling Salesman and Routing Problems.  Networks, 61 (3), 170-187.

Rego, C., Gamboa, D., & Glover, F. (2016).  Doubly-Rooted Stem-and-Cycle Ejection Chain Algorithm for the Asymmetric Traveling Salesman Problem.  Networks, 68 (1), 23-33.

 

Wang, H. & Alidaee, B. (in press, 2018).  Effective Heuristic for Large-Scale Unrelated Parallel Machines Scheduling Problems.  Omega: The International Journal of Management Science.  

Hill, K., Bush, V., King, R., & Vorhies, D. (2017).  Performing Under Pressure: Winning Customers Through Improvisation in Team Selling.  Journal of Relationship Marketing, 16 (4), 227-244.

 

Kethley, B., Alidaee, B., & Wang, H. (2014).  Single machine scheduling to minimize a modified total late work function with multiple due dates.  Production & Manufacturing Research, 2 (1), 624-640.

 

Newman, C. L., Howlett, E., & Burton, S. (2017).  Front-of-Package Nutrition Labeling: Which Labels Benefit Consumers the Most and Why Do They Help?  Rutgers Business Review, 2 (1), 49-55.

 

Ho, F., Wang, D. H., & Vitell, S. (in press, 2018).  Nature and Relationship Between Corporate Social Performance and Firm Size: A Cross-National Study.  Social Responsibility Journal.  

 

Gligor, D. M. (2014).  The Role of Demand Management in Achieving Supply Chain Agility.  Supply Chain Management: An International Journal, 19 (5/6).

 

Gligor, D. M. (in press, 2015).  Supply Chain Agility: Insights from Military and Sports Science.  Supply Chain Quarterly.

 

Gligor, D. M. & Holcomb, M. (2014).  Antecedents and Consequences of Integrating Logistics Capabilities across the Supply Chain.  Transportation Journal, 52 (2).